We're a Situational Design Agency
in San Francisco, CA.

Our independent productions include      
the Jejune Institute and Oaklandish.

Click here to read what our players
have to say about our projects.



Our mission is to provoke discovery through visceral experience and pervasive play. We achieve this by means of interactive narrative, game design, augmented reality, automated environments, event production, installation art, spatial navigation and cultural curation. Our work has been covered by the New York Times, Wall Street Journal, WIRED, Bomb, and Juxtapose magazines, and is the subject of a new documentary film called "The Institute". We have also produced creative work for clients such as Greenpeace, the Oakland International Airport, and The Exploratorium. We have made speaker presentations at GDC, TedX, Pecha Kucha, Picnic, Storyworld, and ARG-Fest. We have proudly produced over 100 special events in public space without a single incident of injury, arrest, or property damage. We work with a consortium of talented artists, writers, performers and producers who help us bring exquisite quality to every production. We are happy to gig independently or collaborate with your team. For more info take a look at the side hatch, a company blog. Thanks for visiting.


N O N C H A L A N C E
contact: engage at nonchalance dot com